Web 3.0: top-down content diffusion policies and bottom-up user contributions. Amateur practices, tools and new business models
Vincent Puig
There are currently a lot of exhibitions illustrating the process of user contributions but at the same time mixing up different figures such as interactors, contributors or amateurs. Enthusiasts (White Chapel, April 2005/january 2006), Click! (Brooklyn Museum, August 2008), YOU(ser) at ZKM until August 2009, The Art of Participation (SFMOMA, November 2008/February 2009)
Amateur practices are the central issue of IRI / Centre Pompidou research while the status of the amateur historically shifted from an aristocratic position (in France during 17th and 18th century) towards a mix between production and consumption in our modern society. These practices may range from individual relation with art, individual interaction, collective interaction, social interaction and finally collective judgment, which we call at IRI, collective individuation or transindividuation.
However we will focus our presentation on new tools for the amateur in the museum context and the IP issues arising from their use. Beyond user generated content, exponential development of social networks brings back our attention towards desire and social motivation in a new Web 3.0 convergence combining bottom-up social innovation with top-down semantic web technologies. In this context, public and private cultural content diffusion policies should pay more attention to amateur practices and instruments for: critical judgment (using annotation technologies), long tail reading/writing tools, metadata production and exchange enriching content, and finally sensory-motor interfaces. Our presentation will illustrate with examples of new tools, projects and business models, how cultural industries need to dynamically balance between value of content and value of communication sometimes challenging our current IP rules.
In all the cases we will present, different business models are played balancing the value of the content with the value of the communication or social interaction. And finally we will suggest where an intriguing solution may lie in the future to bridge the IP gaps.
There are currently a lot of exhibitions illustrating the process of user contributions but at the same time mixing up different figures such as interactors, contributors or amateurs. Enthusiasts (White Chapel, April 2005/january 2006), Click! (Brooklyn Museum, August 2008), YOU(ser) at ZKM until August 2009, The Art of Participation (SFMOMA, November 2008/February 2009)
Amateur practices are the central issue of IRI / Centre Pompidou research while the status of the amateur historically shifted from an aristocratic position (in France during 17th and 18th century) towards a mix between production and consumption in our modern society. These practices may range from individual relation with art, individual interaction, collective interaction, social interaction and finally collective judgment, which we call at IRI, collective individuation or transindividuation.
However we will focus our presentation on new tools for the amateur in the museum context and the IP issues arising from their use. Beyond user generated content, exponential development of social networks brings back our attention towards desire and social motivation in a new Web 3.0 convergence combining bottom-up social innovation with top-down semantic web technologies. In this context, public and private cultural content diffusion policies should pay more attention to amateur practices and instruments for: critical judgment (using annotation technologies), long tail reading/writing tools, metadata production and exchange enriching content, and finally sensory-motor interfaces. Our presentation will illustrate with examples of new tools, projects and business models, how cultural industries need to dynamically balance between value of content and value of communication sometimes challenging our current IP rules.
In all the cases we will present, different business models are played balancing the value of the content with the value of the communication or social interaction. And finally we will suggest where an intriguing solution may lie in the future to bridge the IP gaps.
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